Business Strategy / Creative / Digital Product / Fundraising

Larry brings a wealth of experience in product innovation and creative services. As the former VP of Product Innovation at iTutorGroup, a prominent online education company now part of the PingAn Group. He played a key role in establishing the creative and design services for IBM iX in Greater China and building the creative team for PwC Experience Centre China.

With his expertise as a Creative Director, he successfully launched the Lincoln Motor Company in the Chinese market. He has also delivered impactful digital campaigns, processes, and products for Toyota and Lexus at Saatchi & Saatchi LA, Singapore, and Beijing. Larry's diverse background and deep industry knowledge drive innovation, create compelling brand experiences, and deliver remarkable results.

Business Strategy | Product Innovation | Design | UX/UI

Fei, a multidisciplinary expert in digital product and design, has over 15 years of experience in creative and design management. Notably, he played a key role in incubating and leading the digital product design for ZEISS Ventures' Opteyes eyewear e-commerce startup, recognized by FastCompany as one of the "Most Innovative 50 Companies in China 2020."

His previous roles include serving as the Product Lead at Opteyes (a ZEISS Ventures' company), Design Director at iTutorGroup (vipJr & TutorABC), Design Lead at GTB (a WPP company), and Art Director at Tigger (a Mixed Reality agency). Fei's extensive background and expertise in various domains contribute to his ability to deliver exceptional digital product and design solutions.

Business Strategy | Brand Strategy | Management | Fundraising

Michelle was the Managing Director at Saatchi & Saatchi Beijing, where she made significant contributions to business development, client management, and strategic planning. With extensive experience spanning various industries such as food and beverages, cosmetics, skincare, consumer electronics, pharmaceuticals, hospitality, and FMCGs, she possesses a diverse skill set.

Michelle excelled in her role overseeing the American imported consumer goods market in China, where she crafted long-term growth strategies, spearheaded market entry initiatives, and led business transformation efforts. Additionally, she successfully managed a prominent new energy vehicle brand in the Chinese market, further expanding her expertise in the automotive industry.

Qualitative Research | Moderation | Business & Brand Strategy

Karen, a RIVA-Trained and certified ethnographer/moderator in China, brings a wealth of experience to her role. Having conducted over 800 in-depth interviews and participated in over 2600 qualitative research projects, she possesses a deep understanding of research methodologies.

With a postgraduate degree in Broadcast Journalism from London, Karen leverages her expertise to integrate narrative psychology and metaphor elicitation techniques into her interviews. This unique skill set enables her to uncover meaningful insights for clients.

Karen offers a contextual layer to research by being attuned to cultural and linguistic subtleties. Her heightened sensitivity ensures that clients from around the world receive comprehensive and insightful research outcomes.

Creative Direction | Brand Strategy | Marketing | Film Direction

Felipe Franco is an acclaimed creative director and consultant, blending his Brazilian-German heritage with over 13 years of experience across global agencies. He has worked with renowned clients such as Porsche, Mercedes-Benz, Renault, HSBC, Ritz-Carlton, Sands Resorts, Ooredoo, DIAGEO, Siemens, and the UN.

As a true global citizen, Felipe has explored 42 countries and resided in six, fueling his passion for diverse cultures and languages.

With a background in Business Management, Communication Sciences, and Design, Felipe empowers his teams to craft ideas and solutions rooted in authentic insights that resonate with society. Felipe's talents have garnered him numerous accolades and honors, including recognition from prestigious institutions such as ADC, Clio, New York Festivals, Cannes Lions, The One Show, Red Dot Design, IF, Webby, and many more.

Business Strategy | Merger & Acquisition | Commercial Due Diligence | Fundraising

Sabine, the founder of Xiri Attorneys, brings extensive expertise in advising on domestic and cross-border transactions, encompassing mergers and acquisitions, joint ventures, and private equity fund investments in Taiwan. With a strong understanding of securities and banking laws, she offers legal services to listed companies in Taiwan, addressing relevant matters with precision. Sabine's support extends to start-up companies, assisting them in navigating legal challenges throughout their establishment and daily operations.

Having previously worked at Baker McKenzie, the world's largest law firm, as an associate partner, Sabine has counseled on notable M&A deals involving prominent brands such as China Trust, Yuen Foong Yu, DBS, GE, and MetLife. Her experience and track record position her as a trusted legal advisor in complex transactions and corporate matters.