Design and transform your ideas into market-ready MVPs and prototypes at lightning speed.

Through our agile approach and expert guidance, we fast-track your journey from concept to Minimum Viable Product (MVP) and prototype, ensuring rapid validation, iterative refinement, and tangible proof of concept.

You will gain a competitive edge by getting your MVPs and prototypes to market quickly, allowing you to gather valuable user feedback, secure funding, and fuel your startup's growth.

Capabilities

Creating a tangible representation of your concept, allowing stakeholders to visualize what’s possible.

Prototype

Developing and launching your product to gather feedback and validate its viability soon in the market.

Market-ready MVP

Aligning relevant teams and stakeholders around a shared vision.

Product Roadmap

Creating a harmonious integration of aesthetics, functionality, and technical implementation of your next big thing.

Design & Development

Take the Right Path

Guided Fundraising Partnership

Securing funding is crucial for startups and innovative companies, but making the wrong deal can be detrimental. Settle for quick cash from the wrong investment could be like owing a debt to loan sharks.

We collaborate closely with industry-leading Financial Advisories like PwC and Deloitte to craft a smart investment strategy tailored to your needs. We'll help you take the right steps and secure the funding necessary for your business's growth and lasting success.

Featured Work

One of the largest online education groups

01

Based on customer feedback highlighting the significance of physical interaction in the learning process, we embarked on an incubation. Within a remarkable three-month timeframe, we collaborated with Ivy League universities in the United States to develop this industry-first online-to-offline program.

Result
This program demonstrated impressive growth and resilience, flourishing from its modest inception with 10 students to an astounding attendance of over 200 participants per program.

02

A global leader in the sportswear industry

As this brand expand quickly to over 5000 retail stores through distribution partners in China, it realized its partners fell short of meeting the company's standards for in-store service experience.

Reorganizing or rehiring over 30,000 staff from partners was not practical, thus we focused on developing a different training approach that allowed the brand to uphold its high standards while optimizing resources.

Result
Developed a comprehensive product blueprint and roadmap tailored to the specific digital behaviors of the Chinese market, enabling our client to effectively develop its first digital training program in the world.

03

ZEISS Ventures' Opteyes Incubation

Recognizing the challenge posed by the vast geographic expanse of China, where in-person product trials may not always be feasible, ZEISS sought to explore digital solutions for the optical industry. Our UI/UX Design Lead successfully designed and developed a user-friendly mobile application leveraging Augmented Reality (AR) technology. This innovative solution enables customers to easily try on different glass frames and enjoy a personalized experience from the comfort of their own homes, revolutionizing the way they engage with ZEISS products.

Result
Fast Company “Most Innovative 50 Companies in China 2020”

04

Lincoln Motor Company

As the final international luxury auto brand to enter the Chinese market, Lincoln Motor Company faced the unique challenge of differentiating itself amidst a landscape crowded with over 120 competitive automotive brands. To successfully establish Lincoln Motor's presence in China, our Creative Lead guided the creative team and oversaw the development of Lincoln Motor's digital, social, dealership, and traditional media channels, ensuring a successful zero-to-one establishment in the Chinese market.

Result
Several of the dealership partners reached the global top sales ranking within the first year of the brand launch in China.

Great Guns

  • Larry Chou

    Business Strategy / Creative / Digital Product / Fundraising

    Larry brings a wealth of experience in product innovation and creative services. As the former VP of Product Innovation at iTutorGroup, a prominent online education company now part of the PingAn Group. He played a key role in establishing the creative and design services for IBM iX in Greater China and building the creative team for PwC Experience Centre China.

    With his expertise as a Creative Director, he successfully launched the Lincoln Motor Company in the Chinese market. He has also delivered impactful digital campaigns, processes, and products for Toyota and Lexus at Saatchi & Saatchi LA, Singapore, and Beijing. Larry's diverse background and deep industry knowledge drive innovation, create compelling brand experiences, and deliver remarkable results.

  • Fei Mao

    Business Strategy | Product Innovation | Design | UX | UI

    Fei, a multidisciplinary expert in digital product and design, has over 15 years of experience in creative and design management. Notably, he played a key role in incubating and leading the digital product design for ZEISS Ventures' Opteyes eyewear e-commerce startup, recognized by FastCompany as one of the "Most Innovative 50 Companies in China 2020."

    His previous roles include serving as the Product Lead at Opteyes (a ZEISS Ventures' company), Design Director at iTutorGroup (vipJr & TutorABC), Design Lead at GTB (a WPP company), and Art Director at Tigger (a Mixed Reality agency). Fei's extensive background and expertise in various domains contribute to his ability to deliver exceptional digital product and design solutions.

  • Michelle Jiang

    Business Strategy | Brand Strategy | Management | Fundraising

    Michelle was the Managing Director at Saatchi & Saatchi Beijing, where she made significant contributions to business development, client management, and strategic planning. With extensive experience spanning various industries such as food and beverages, cosmetics, skincare, consumer electronics, pharmaceuticals, hospitality, and FMCGs, she possesses a diverse skill set.

    Michelle excelled in her role overseeing the American imported consumer goods market in China, where she crafted long-term growth strategies, spearheaded market entry initiatives, and led business transformation efforts. Additionally, she successfully managed a prominent new energy vehicle brand in the Chinese market, further expanding her expertise in the automotive industry.

  • Karen Tsai

    Qualitative Research | Moderation | Business & Brand Strategy

    Karen, a RIVA-Trained and certified ethnographer/moderator in China, brings a wealth of experience to her role. Having conducted over 800 in-depth interviews and participated in over 2600 qualitative research projects, she possesses a deep understanding of research methodologies.

    With a postgraduate degree in Broadcast Journalism from London, Karen leverages her expertise to integrate narrative psychology and metaphor elicitation techniques into her interviews. This unique skill set enables her to uncover meaningful insights for clients.

    Karen offers a contextual layer to research by being attuned to cultural and linguistic subtleties. Her heightened sensitivity ensures that clients from around the world receive comprehensive and insightful research outcomes.

  • Felipe Franco

    Creative Direction | Brand Strategy | Marketing | Film Direction

    Felipe Franco is an acclaimed creative director and consultant, blending his Brazilian-German heritage with over 13 years of experience across global agencies. He has worked with renowned clients such as Porsche, Mercedes-Benz, Renault, HSBC, Ritz-Carlton, Sands Resorts, Ooredoo, DIAGEO, Siemens, and the UN.

    As a true global citizen, Felipe has explored 42 countries and resided in six, fueling his passion for diverse cultures and languages.

    With a background in Business Management, Communication Sciences, and Design, Felipe empowers his teams to craft ideas and solutions rooted in authentic insights that resonate with society. Felipe's talents have garnered him numerous accolades and honors, including recognition from prestigious institutions such as ADC, Clio, New York Festivals, Cannes Lions, The One Show, Red Dot Design, IF, Webby, and many more.

  • Sabine Lin

    Business Strategy | Merger & Acquisition | Commercial Due Diligence | Fundraising

    Sabine, the founder of Xiri Attorneys, brings extensive expertise in advising on domestic and cross-border transactions, encompassing mergers and acquisitions, joint ventures, and private equity fund investments in Taiwan. With a strong understanding of securities and banking laws, she offers legal services to listed companies in Taiwan, addressing relevant matters with precision. Sabine's support extends to start-up companies, assisting them in navigating legal challenges throughout their establishment and daily operations.

    Having previously worked at Baker McKenzie, the world's largest law firm, as an associate partner, Sabine has counseled on notable M&A deals involving prominent brands such as China Trust, Yuen Foong Yu, DBS, GE, and MetLife. Her experience and track record position her as a trusted legal advisor in complex transactions and corporate matters.