We excel in delivering impactful business and brand strategies that drive success. 

With our top talents boasting remarkable multinational corporation (MNC) experience in management, we offer unparalleled insights and expertise. 

Our goal is to empower startups and innovative companies to navigate complex markets, seize opportunities, and establish robust frameworks.

Capabilities

Gaining insights into the behaviors, needs, preferences, and opinions of customers and consumers.

Customer and Consumer Study

Conveying the strategic goals, objectives, and action plans to all relevant parties.

Strategy Implementation

Evaluating and interpreting data and information of the markets, especially in Asia, to gain insights into opportunities.

Market Analysis

Breaking down the overall strategy into actionable tasks for teams and partners.

Action Plan Development

Examining different organizations’ and partners’ functions, processes, and strategies to assess effectiveness and identify areas for improvement.

Management Study

Take the Right Path

Guided Fundraising Partnership

Securing funding is crucial for startups and innovative companies, but making the wrong deal can be detrimental. Settle for quick cash from the wrong investment could be like owing a debt to loan sharks.

We collaborate closely with industry-leading Financial Advisories like PwC and Deloitte to craft a smart investment strategy tailored to your needs. We'll help you take the right steps and secure the funding necessary for your business's growth and lasting success.

Featured Work

One of the largest global MNC oil companies

01

Executed a four-part qualitative research and partner transformation initiative to convert a global MNC oil company into an energy consulting firm in alignment with the Paris Agreement, specifically for their China market.

Result
Successfully facilitated the transformation process and entry into the Chinese market for a global MNC oil company in a year.

02

A feminine hygiene product brand

For this project, the client sought to enhance its menstrual hygiene products to cater specifically to women with physical disabilities. We collaborated with their product team to define the strategic direction and conducted research involving experts and users in China.

Result
We gathered valuable insights and translated them into actionable plans for the product innovation team. Our aim was to ensure that women with physical disabilities can manage their menstrual cycles with comfort and confidence.

03

A prominent fruit beer brand from Belgium

Conducted extensive end-to-end qualitative and quantitative research, including interviews with global and local departments and business partners, to prioritize key objectives and areas of focus for a prominent Belgian fruit beer brand in China, enabling strategic brand positioning and facilitating exponential growth in the market.

Result
Delivered a clear roadmap for success, equipping the brand with a strategic blueprint to navigate the market and achieve significant growth.

04

A renowned sports car brand from Europe

Led a comprehensive five-year online-to-offline strategy plan for a renowned European sports car brand in China, orchestrating digital product blueprinting, operational enhancements, and IT infrastructure development to ensure their success and seamless adaptation to the rapidly growing market in China.

Result
A comprehensive five-year roadmap, guiding the brand's global and local marketing, operation, and technology departments through phased strategies to achieve a seamless online-to-offline experience and drive their success in the Chinese market.

05

A globally recognized construction toy brand

We undertook a comprehensive initiative to explore opportunities for this globally recognized brand integration with the rich cultural landscape of China. Through this project, we aimed to gain profound insights into the preferences, values, and aspirations of the Chinese market. This served as a strategic foundation for identifying ways in which the brand can meaningfully engage with Chinese culture and foster a deeper connection with its audience.

Result
A strategic product direction fosters a deeper bond between the brand and Chinese consumers through culturally relevant products and educational opportunities.

Great Guns

  • Larry Chou

    Business Strategy / Creative / Digital Product / Fundraising

    Larry brings a wealth of experience in product innovation and creative services. As the former VP of Product Innovation at iTutorGroup, a prominent online education company now part of the PingAn Group. He played a key role in establishing the creative and design services for IBM iX in Greater China and building the creative team for PwC Experience Centre China.

    With his expertise as a Creative Director, he successfully launched the Lincoln Motor Company in the Chinese market. He has also delivered impactful digital campaigns, processes, and products for Toyota and Lexus at Saatchi & Saatchi LA, Singapore, and Beijing. Larry's diverse background and deep industry knowledge drive innovation, create compelling brand experiences, and deliver remarkable results.

  • Fei Mao

    Business Strategy | Product Innovation | Design | UX | UI

    Fei, a multidisciplinary expert in digital product and design, has over 15 years of experience in creative and design management. Notably, he played a key role in incubating and leading the digital product design for ZEISS Ventures' Opteyes eyewear e-commerce startup, recognized by FastCompany as one of the "Most Innovative 50 Companies in China 2020."

    His previous roles include serving as the Product Lead at Opteyes (a ZEISS Ventures' company), Design Director at iTutorGroup (vipJr & TutorABC), Design Lead at GTB (a WPP company), and Art Director at Tigger (a Mixed Reality agency). Fei's extensive background and expertise in various domains contribute to his ability to deliver exceptional digital product and design solutions.

  • Cain Wang

    Technology | Digital Product | AIGC | APP | Data Analytics

    Cain Wang stands as an esteemed authority within the internet, technology, and digital product spheres, holding a deep proficiency in AI algorithms and the practical architecture of industry applications.

    He has a Master's degree in Computer Science from Zhejiang University. His career role included a Senior Architect at Ele.me, R&D Director at Ping An Group, and as a senior technical subject matter expert at Alibaba. His insights and leadership greatly influenced the tech giant's advancements in the e-commerce and digital world.

  • Karen Tsai

    Qualitative Research | Moderation | Business & Brand Strategy

    Karen, a RIVA-Trained and certified ethnographer/moderator in China, brings a wealth of experience to her role. Having conducted over 800 in-depth interviews and participated in over 2600 qualitative research projects, she possesses a deep understanding of research methodologies.

    With a postgraduate degree in Broadcast Journalism from London, Karen leverages her expertise to integrate narrative psychology and metaphor elicitation techniques into her interviews. This unique skill set enables her to uncover meaningful insights for clients.

    Karen offers a contextual layer to research by being attuned to cultural and linguistic subtleties. Her heightened sensitivity ensures that clients from around the world receive comprehensive and insightful research outcomes.

  • Felipe Franco

    Creative Direction | Brand Strategy | Marketing | Film Direction

    Felipe Franco is an acclaimed creative director and consultant, blending his Brazilian-German heritage with over 13 years of experience across global agencies. He has worked with renowned clients such as Porsche, Mercedes-Benz, Renault, HSBC, Ritz-Carlton, Sands Resorts, Ooredoo, DIAGEO, Siemens, and the UN.

    As a true global citizen, Felipe has explored 42 countries and resided in six, fueling his passion for diverse cultures and languages.

    With a background in Business Management, Communication Sciences, and Design, Felipe empowers his teams to craft ideas and solutions rooted in authentic insights that resonate with society. Felipe's talents have garnered him numerous accolades and honors, including recognition from prestigious institutions such as ADC, Clio, New York Festivals, Cannes Lions, The One Show, Red Dot Design, IF, Webby, and many more.

  • Sabine Lin

    Business Strategy | Merger & Acquisition | Commercial Due Diligence | Fundraising

    Sabine, the founder of Xiri Attorneys, brings extensive expertise in advising on domestic and cross-border transactions, encompassing mergers and acquisitions, joint ventures, and private equity fund investments in Taiwan. With a strong understanding of securities and banking laws, she offers legal services to listed companies in Taiwan, addressing relevant matters with precision. Sabine's support extends to start-up companies, assisting them in navigating legal challenges throughout their establishment and daily operations.

    Having previously worked at Baker McKenzie, the world's largest law firm, as an associate partner, Sabine has counseled on notable M&A deals involving prominent brands such as China Trust, Yuen Foong Yu, DBS, GE, and MetLife. Her experience and track record position her as a trusted legal advisor in complex transactions and corporate matters.